However, as I’ve mentioned before, it is still inadequate compared to other tech platforms. Fortunately, Spotify has managed to reverse that trend this quarter, and ARPU has increased to $5.03. In the last quarter, Spotify’s ARPU for premium declined to $4.98. Spotify’s ARPU has also consistently decreased for the past few years.
However, even Spotify’s premium users do not generate anything close to what platforms such as Meta’s (NASDAQ: FB) Facebook generates. Paying users are certainly more profitable for Spotify than those who use the platform for free. The critical metric for Spotify is its average revenue per user (ARPU), which is still poor. Spotify Stock’s Performance Relies on This Key Metric
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